Trump’s recent tariff hikes on Chinese imports (up to 145%!) and the elimination of the de minimis rule are changing the game for Amazon players.

If your products are made in China and sold in the U.S., your margins just took a hit. A big one.

The twist: Europe is the new champion.

Here's why Amazon sellers quickly shifted budgets to EU marketplaces (and Vendors are slowly following!):

- Fewer tariffs mean better margins for Chinese-manufactured goods.

- More stable ad ecosystems with continuously strong demand.

- Less regulatory uncertainty (in a market less exposed to Trump’s next surprise move).

In other words:Trump’s trade war just opened a window of opportunity - on the other side of the Atlantic.

But how will this increased competition influence the Amazon Ads game: CPCs, ROAS, profitability etc.?

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