TikTok Shop is driving social commerce in Europe and creating a new in-app shopping experience.

The ARP dataset in AMC provides five years of purchase data for deeper analysis and smarter marketing decisions.

Sponsored TV or Prime Video DSP – two paths to successful streaming on Amazon.

Complete TV combines AI planning and streaming tracking for efficient TV campaigns within Amazon DSP.

The Bid Modifier for New-to-Brand Shoppers boosts customer acquisition and brand awareness.

Amazon is making AMC the key to effective retargeting and future-proof audience targeting.

Amazon Ads Revolutionizes AMC: New AI-Powered SQL Generator for Easier Data Analysis

Discover why a high ROAS doesn’t always equate to growth and which factors can influence your Amazon Ads strategy.

Discover how to optimize Sponsored Ads with AMC audiences and maximize your campaign performance.

Discover how vCPM and CPC campaigns differ in revenue measurement.

Holistic data analysis in Amazon Ads optimization is crucial, but do you know which data sets are needed?

Discover why Prime Video Ads are a must for advertisers – offering unmatched reach, precise targeting, and full transparency on customer touchpoints.

Hey Ad Optimizers! With our new update, you can track the budget usage of your Amazon Ads portfolios live and optimize them immediately. Take a look at the portfolio page in Ad Optimizer and use the real-time data to make effective campaign decisions!