Big moves are happening in the world of streaming and programmatic advertising.

Amazon Ads is taking major steps to become a central hub for streaming TV advertising, and two powerful partnerships are leading the way:

👉 Disney and Roku are both joining forces with Amazon DSP.

This means advertisers will soon be able to access premium inventory from Disney+ as well as from Roku. All programmatically, and all powered by Amazon's first-party data and targeting capabilities.

For marketers, this is a big deal. You get massive reach, high-quality content environments, and better audience precision. All within a single DSP workflow.

It's a clear sign that the world of streaming ads is evolving: Leading platforms are opening up their inventory to trusted programmatic partners, and Amazon is becoming a central player.

🕐 Timeline:

- Disney integration: available in the U.S. starting Q3 2025

- Roku integration: rolling out by Q4 2025